Using again and primarily cultural and historical treasures of Budva and Montenegro, we now, in cooperation with our tested partners, the Municipality of Budva, the Tourist Organization of the Municipality of Budva, the Company TOB Co., and the hotel enterprise „Budvanska rivijera AD“, intend to realize a series of festivals that are particularly aimed to build quite a new visual identity of the Town of Budva, the same one that is wished to be changed by the realization of the above projects. Bearing in mind the needs of Budva, as an increasingly developing true European center of antique heritage, with the growing number of foreign tourists, and in that sense, changes in affinities of the demand for tourist products, we hold that the need for such a „product“ is very big. The idea we are realizing already in 2009 is the organization of a series of summer events, gathered together under the common name „Budva Summer “, which would be to a certain extent shifted towards off-season, and which would fully popularize a high-quality combination of culture and tourism. Under this we firstly imply the festivals that promote our cuisine, music, customs, games, and dances, etc.
As the focal point of such a project one entirety includes cultural and entertaining events out of which the most important are the following ones, under, the time being, working titles:
1. The Festival of Ethno Mediterranean Music
2. The festival »Taste of the Mediterranean« - Budva Gastro Fest 2009
3. The Festival of Montenegrin Music Heritage »Music of the Summer«
4. The Film Festival- Film Cinemania
5. The festival »Cadmopolis«
6. The Montenegro Busker Fest 2009 - Festival of street troups
7. The Festival of Folklore
8. The festival »The Song of the Mediterranean«
9. The Petrovac children’s festival »Theater Wave«
10. Wine Fest 2009 – the festival of wine
11. The Festival of Fig
As you could see for yourselves by mere counting of the above specified, this is an incredibly big and demanding project the organization of which requires the whole team of well tuned people but the realization of which in the course of over three months of duration will certainly make Budva the most interesting destination on the Adriatic.